Illustration

From PA to PR and what happened when the R fell off:
An illustrated talk by entrepreneur Giovanna Forte
Giovanna delivers a regular talk about enterprise and opportunity to groups of women in business, such as BAWE, the British Association of Women Entrepreneurs and Sistr, the women’s professional network. Seeking a departure from the well-worn powerpoint format, Giovanna commissioned illustrations that capture certain moments in time that have influenced her professional life, from qualifying as a secretary to running a successful medical devices business.
Prescribing in pregnancy presentation
The innovation which Giovanna has commercialised is Peezy Midstream; it addresses a simple but overlooked problem of unreliable routine urine screening that adversely impacts women’s health, most especially in pregnancy. She commissioned these slides to illustrate her message that basic improvement in urine collection could transform the quality of routine antenatal screening for mother, child … and NHS finances.

Giovanna says: Cate’s artistry in capturing expression, circumstance and emotion are second to none and the impact of these illustrations is enormous; audiences tell me they convey so much more than a library photograph, charts and bullet points. Powerpoint, your work here is done!